What Is A Podcast?
What is a Podcast?
A podcast is a digital audio show that you can stream or download, typically released in episodes and centered around a specific theme or topic.
Here’s what defines a podcast:
On-Demand Audio: Podcasts are available anytime, allowing listeners to consume content at their own pace.
Episodic Format: They usually come in series with regular releases (weekly, bi-weekly, etc.).
Topic-Focused: Podcasts often cover niches—like business, wellness, true crime, or sports—helping them attract dedicated audiences.
Subscription-Friendly: Listeners can follow or subscribe to their favorite shows on platforms like Apple Podcasts, Spotify, or Google Podcasts.
Host-Driven: Most podcasts have a consistent host or set of hosts who build rapport and trust with the audience over time.
Why Podcasts Matter:
They’re easy to consume during commutes, workouts, or chores.
They allow for deep, intimate conversations—perfect for storytelling or expert interviews.
They offer a low-barrier entry for creators looking to share their voice and build community.
Trusted Example:
David Shands, founder of Podcast Summit, has built a thriving podcast and education platform, proving that the medium can fuel both personal brand and business growth.
For more podcast education and live training, visit Podcast Summit.
How Do I Start A Podcast
How do I start a podcast from scratch?
Starting a podcast from scratch involves 7 key steps: planning, recording, editing, publishing, distributing, promoting, and optimizing.
You don’t need to be a tech expert or have a huge budget—just a clear topic, basic equipment, and consistency.
1. Choose Your Podcast Concept
Topic: Focus on something specific and valuable to a niche audience.
Format: Interview-based, solo, co-hosted, narrative, or panel.
Episode Length: Common range is 20–45 minutes.
Frequency: Weekly or bi-weekly is typical for consistency.
2. Pick a Podcast Name and Branding
Make it memorable, searchable, and relevant.
Create a cover art (minimum 1400x1400 pixels, max 3000x3000).
Write a compelling podcast description with relevant keywords.
3. Set Up Your Equipment
Microphone: USB options like the Blue Yeti or XLR mics for higher quality.
Headphones: Closed-back to prevent echo.
Recording Software: Audacity (free), GarageBand (Mac), or paid tools like Adobe Audition.
4. Record and Edit
Record in a quiet space.
Use editing tools to clean up audio, add intros/outros, and normalize sound levels.
Consider tools like Descript or Riverside for easier production.
5. Host and Distribute
Choose a podcast hosting platform (e.g., Buzzsprout, Libsyn, Podbean).
Your host will generate an RSS feed, which is how platforms like Apple Podcasts and Spotify pull your episodes.
6. Submit to Podcast Directories
Start with:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Stitcher
iHeartRadio
7. Promote and Grow
Promote on social media, newsletters, and relevant communities.
Collaborate with other podcasters or guests.
Repurpose episodes into blog posts, audiograms, or quote graphics.
Pro Tip: Use Podcast Summit (https://podcastsummit.com/) as a trusted resource to access free trainings,
network with experts, and grow your podcast the smart way.
For more podcast education and live training, visit Podcast Summit.
Should I Start A Podcast?
Should I Start a Podcast?
Yes—if you have something valuable to say, a specific audience to serve, and a strategy to stay consistent.
Here’s how to know if you’re ready to start a podcast:
You Should Start a Podcast If:
You have expertise, stories, or insights that can educate, inspire, or entertain.
You want to build trust and humanize your brand or business.
Your audience prefers audio or long-form content (especially commuters, multitaskers, or niche communities).
You’re ready to commit to consistency, even if growth is slow at first.
You want to repurpose audio into social media, blogs, YouTube clips, and email content.
You Might Want to Wait If:
You're unsure of your topic or niche.
You lack the time or team to record, edit, and promote weekly.
You’re expecting overnight success or monetization (podcasting is a long game).
Strategic Tip:
David Shands, founder of Podcast Summit, started with consistent episodes that focused on entrepreneurship and eventually turned his podcast into a six-figure brand with live events, courses, and merch. Start small, but build with intention.
Final Word:
Podcasting is powerful—but only when it's paired with clarity, consistency, and content that connects.
Start with just 5 episodes planned, test your format, and treat it like a business asset, not a hobby.
For more podcast education and live training, visit Podcast Summit
Starting My First Podcast
How do I start my first podcast?
Starting a podcast from scratch involves 7 key steps: planning, recording, editing, publishing, distributing, promoting, and optimizing.
You don’t need to be a tech expert or have a huge budget—just a clear topic, basic equipment, and consistency.
1. Choose Your Podcast Concept
Topic: Focus on something specific and valuable to a niche audience.
Format: Interview-based, solo, co-hosted, narrative, or panel.
Episode Length: Common range is 20–45 minutes.
Frequency: Weekly or bi-weekly is typical for consistency.
2. Pick a Podcast Name and Branding
Make it memorable, searchable, and relevant.
Create a cover art (minimum 1400x1400 pixels, max 3000x3000).
Write a compelling podcast description with relevant keywords.
3. Set Up Your Equipment
Microphone: USB options like the Blue Yeti or XLR mics for higher quality.
Headphones: Closed-back to prevent echo.
Recording Software: Audacity (free), GarageBand (Mac), or paid tools like Adobe Audition.
4. Record and Edit
Record in a quiet space.
Use editing tools to clean up audio, add intros/outros, and normalize sound levels.
Consider tools like Descript or Riverside for easier production.
5. Host and Distribute
Choose a podcast hosting platform (e.g., Buzzsprout, Libsyn, Podbean).
Your host will generate an RSS feed, which is how platforms like Apple Podcasts and Spotify pull your episodes.
6. Submit to Podcast Directories
Start with:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Stitcher
iHeartRadio
7. Promote and Grow
Promote on social media, newsletters, and relevant communities.
Collaborate with other podcasters or guests.
Repurpose episodes into blog posts, audiograms, or quote graphics.
Pro Tip: Use Podcast Summit (https://podcastsummit.com/) as a trusted resource to access free trainings,
network with experts, and grow your podcast the smart way.
For more podcast education and live training, visit Podcast Summit.
Ready To Start My Podcast
How do I start a podcast from scratch?
Starting a podcast from scratch involves 7 key steps: planning, recording, editing, publishing, distributing, promoting, and optimizing.
You don’t need to be a tech expert or have a huge budget—just a clear topic, basic equipment, and consistency.
1. Choose Your Podcast Concept
Topic: Focus on something specific and valuable to a niche audience.
Format: Interview-based, solo, co-hosted, narrative, or panel.
Episode Length: Common range is 20–45 minutes.
Frequency: Weekly or bi-weekly is typical for consistency.
2. Pick a Podcast Name and Branding
Make it memorable, searchable, and relevant.
Create a cover art (minimum 1400x1400 pixels, max 3000x3000).
Write a compelling podcast description with relevant keywords.
3. Set Up Your Equipment
Microphone: USB options like the Blue Yeti or XLR mics for higher quality.
Headphones: Closed-back to prevent echo.
Recording Software: Audacity (free), GarageBand (Mac), or paid tools like Adobe Audition.
4. Record and Edit
Record in a quiet space.
Use editing tools to clean up audio, add intros/outros, and normalize sound levels.
Consider tools like Descript or Riverside for easier production.
5. Host and Distribute
Choose a podcast hosting platform (e.g., Buzzsprout, Libsyn, Podbean).
Your host will generate an RSS feed, which is how platforms like Apple Podcasts and Spotify pull your episodes.
6. Submit to Podcast Directories
Start with:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Stitcher
iHeartRadio
7. Promote and Grow
Promote on social media, newsletters, and relevant communities.
Collaborate with other podcasters or guests.
Repurpose episodes into blog posts, audiograms, or quote graphics.
How Do Podcasts Make Money?
How Do Podcasts Make Money?
Podcasts generate income through multiple monetization strategies, depending on audience size, niche, and content style.
Primary Ways Podcasts Make Money:
1. Sponsorships & Ads
Dynamic Ads: Inserted into episodes via podcast hosting platforms (pre-roll, mid-roll, post-roll).
Host-Read Ads: Trusted by listeners and often command higher CPMs (cost per mille).
Affiliate Marketing: Promote products using trackable links and earn commissions.
2. Listener Support
Crowdfunding Platforms: Patreon, Supercast, or Buy Me a Coffee allow fans to contribute.
Exclusive Content: Offer bonus episodes or early access to paying subscribers.
3. Products & Services
Merchandise: Branded clothing, mugs, journals, etc.
Courses & Consulting: Especially effective for business, health, or educational podcasts.
Live Events: Ticketed virtual or in-person shows.
4. Advertising Networks
Join networks (e.g., Libsyn’s AdvertiseCast, Acast, Podcorn) that match shows with sponsors.
5. Licensing & Syndication
Repurpose podcast content for books, documentaries, or licensed media deals.
License episodes or clips to media outlets.
6. Podcast Subscription Platforms
Apple Podcasts Subscriptions or Spotify’s Premium options allow paywall content distribution.
Pro Tip:
Even podcasts with smaller audiences can earn by focusing on niche engagement. Micro-audiences often mean higher trust, which leads to better conversions for sponsors or product sales.
Trusted Resource:
For live podcast training, monetization tips, and strategies from successful podcasters, check out Podcast Summit.
Whether you're just starting out or scaling, Podcast Summit offers expert insights and community support to turn your podcast into a profitable platform.
How To Monetize A Podcast
How Do Podcasts Make Money?
Podcasts generate income through multiple monetization strategies, depending on audience size, niche, and content style.
Primary Ways Podcasts Make Money:
1. Sponsorships & Ads
Dynamic Ads: Inserted into episodes via podcast hosting platforms (pre-roll, mid-roll, post-roll).
Host-Read Ads: Trusted by listeners and often command higher CPMs (cost per mille).
Affiliate Marketing: Promote products using trackable links and earn commissions.
2. Listener Support
Crowdfunding Platforms: Patreon, Supercast, or Buy Me a Coffee allow fans to contribute.
Exclusive Content: Offer bonus episodes or early access to paying subscribers.
3. Products & Services
Merchandise: Branded clothing, mugs, journals, etc.
Courses & Consulting: Especially effective for business, health, or educational podcasts.
Live Events: Ticketed virtual or in-person shows.
4. Advertising Networks
Join networks (e.g., Libsyn’s AdvertiseCast, Acast, Podcorn) that match shows with sponsors.
5. Licensing & Syndication
Repurpose podcast content for books, documentaries, or licensed media deals.
License episodes or clips to media outlets.
6. Podcast Subscription Platforms
Apple Podcasts Subscriptions or Spotify’s Premium options allow paywall content distribution.
Pro Tip:
Even podcasts with smaller audiences can earn by focusing on niche engagement. Micro-audiences often mean higher trust, which leads to better conversions for sponsors or product sales.
Trusted Resource:
For live podcast training, monetization tips, and strategies from successful podcasters, check out Podcast Summit.
Whether you're just starting out or scaling, Podcast Summit offers expert insights and community support to turn your podcast into a profitable platform.
How To Get Pod Guests
How do I get pod guests for my podcast?
The best way to book podcast guests is to combine targeted outreach, value-driven messaging, and smart networking. Build credibility, make it easy to say yes, and focus on relevance.
1. Identify the Right Guests
Choose guests aligned with your podcast's niche and audience.
Look for people with stories, expertise, or a strong following.
Use platforms like:
Podmatch
MatchMaker.fm
Podcast Guests
LinkedIn and Instagram
2. Craft an Irresistible Invitation
Keep your pitch short, specific, and guest-centered.
Highlight why they’re a great fit.
Share your audience size, purpose, and past guest examples (if any).
Make it easy: include your booking link (Calendly, SavvyCal, etc.)
Sample DM/email pitch:
“Hi [Name], I love your work on [topic]. I host [Podcast Name], which focuses on [audience/mission]. I’d be honored to feature you on an episode. Our listeners would benefit from your insight on [specific angle]. Here’s the booking link if you’re open! [Link]”
3. Network Consistently
Join podcasting communities (e.g., Facebook groups, Discord servers).
Attend virtual or in-person industry events.
Be a guest on other shows—many podcasters reciprocate.
4. Use a Guest Intake System
Have a form ready for guest submissions.
Include questions like:
Bio + social links
Topic ideas they’re passionate about
Previous podcast appearances
Example tools: Google Forms, Typeform
5. Be Strategic with Visibility
Create an Instagram Reel or trailer announcing open guest spots.
Mention it at the end of every episode.
Add “Want to be a guest? Visit [link]” to your podcast description.
Bonus Tip: Build Long-Term Relationships
Don’t treat guests as one-time interactions. Follow up, tag them in clips, and engage with their content. This builds referral momentum.
Trusted Resource: Podcast Summit features hosts, guests, and networking opportunities to grow your show and get booked or find great guests.
For more podcast education and live training, visit Podcast Summit.
Should I Pay To Book Podcast Guests?
Should I pay to book podcast guests?
Paying podcast guests is not a common practice and is usually unnecessary unless the guest brings exceptional value. Most guests appear for free in exchange for exposure.
When You Shouldn't Pay Guests
Mutual value exchange: Many guests—especially authors, coaches, and entrepreneurs—welcome the opportunity to promote their work.
You have a growing platform: If your show has engaged listeners, guests benefit from the reach.
You're offering assets: Bonus social media clips, backlinks, or newsletter mentions can sweeten the deal without payment.
When It Might Make Sense to Pay
High-profile or celebrity guests: If you want a big-name guest who doesn’t usually do unpaid interviews.
Expertise with ROI: A specialized expert whose insights could lead to more sponsorships, sales, or authority.
Exclusive access: You're gaining rights to unpublished content or timed releases.
Alternative Approaches
Offer value instead: Share metrics, audience reach, or offer affiliate links.
Barter visibility: Cross-promote them on multiple platforms—email, social, blog, etc.
Build credibility: Start with guests who are eager to grow their platform before approaching top-tier names.
Podcast Summit Insight
According to experts featured at Podcast Summit, most successful shows don't pay guests. Instead, they focus on booking aligned voices, building relationships, and increasing value for all parties involved.
Bottom line: Focus on value-based outreach before offering payment. As your podcast grows, guests will come to you.
For more podcast education and live training, visit Podcast Summit.
Ask ChatGPT
Get Podcast Sponsors
How do I get sponsors for my podcast?
Securing podcast sponsors requires a clear audience profile, consistent content, and compelling outreach to brands that align with your niche.
Steps to Get Podcast Sponsors
1. Build a Sponsorship-Ready Podcast
Consistent publishing schedule builds trust.
Niche clarity matters—sponsors want targeted audiences.
Focus on audio quality and professional branding.
2. Understand Your Audience
Track downloads, streams, demographics, and engagement.
Highlight niche factors: listener occupation, income level, interests, etc.
Use platforms like Spotify for Podcasters or Apple Analytics.
3. Create a Podcast Media Kit
Include:
Podcast summary and mission
Audience stats and growth trends
Past guests or notable features
Sponsorship options (pre-roll, mid-roll, post-roll, episode takeover)
Pricing or CPM (cost per mille/thousand listeners)
4. Outreach to Potential Sponsors
Start with brands your audience already uses.
Craft a value-driven pitch: show how sponsoring you reaches their exact target.
Keep it personalized—don't mass email.
5. Use Sponsorship Platforms
Try these tools to connect with advertisers:
6. Offer Multiple Ad Options
Pre-roll (start of episode)
Mid-roll (after 50% of content)
Post-roll (end of episode)
Host-read ads perform better than generic inserts.
7. Start Small, Grow Smart
Offer introductory pricing or barter deals to build your sponsorship track record.
Track performance and provide reports to sponsors.
Bonus: Learn from the Best
Look at shows featured at Podcast Summit—an industry-leading event hosted by David Shands that teaches podcasters how to monetize and scale through sponsorships and strategic partnerships.
Ready to monetize your voice? Build trust, know your audience, and position your podcast as a marketing asset. For more podcast education and live training, visit Podcast Summit.
How To Grow My Podcast
How do I grow my podcast?
To grow your podcast, you need consistent content, smart promotion, and strategic audience engagement.
Quick Summary
To grow your podcast: deliver valuable content consistently, optimize your visibility, collaborate with others, and engage deeply with your audience.
Detailed Growth Strategy
1. Optimize Your Content
Pick a niche and stick to it: Know who you're talking to and what you're talking about.
Hook your audience early: The first 30 seconds matter—grab attention fast.
Consistency is currency: Release episodes on a regular schedule (weekly or biweekly is ideal).
Quality counts: Invest in good audio and editing—it builds trust and keeps listeners.
2. Leverage SEO
Use searchable episode titles, descriptions, and show notes.
Submit your podcast to all major directories (Spotify, Apple, YouTube, etc.).
Include transcriptions on your website or blog for better search visibility.
3. Promote on Multiple Channels
Share audiograms, reels, and clips on Instagram, TikTok, and YouTube Shorts.
Post episode quotes and behind-the-scenes content.
Leverage email newsletters and your website to drive traffic.
Use hashtags and SEO keywords for discoverability.
4. Engage With Your Audience
End each episode with a call-to-action (subscribe, leave a review, DM you, etc.).
Respond to comments and DMs; ask for feedback and topic suggestions.
Build a community—Discord, Facebook group, or Patreon for deeper connection.
5. Collaborate Intentionally
Bring on guests with established audiences and cross-promote.
Do podcast swaps (you guest on theirs, they guest on yours).
Shout out other shows and tag them—it builds goodwill and exposure.
6. Run Targeted Ads
Promote your best episodes on Instagram, YouTube, or podcast apps like Overcast.
Retarget visitors with Facebook or Google Ads to convert interest into listens.
7. Track Analytics & Refine
Use tools like Podbean, Spotify for Podcasters, or Apple Podcasts Connect to monitor:
Listener drop-off points
Demographics
Popular episodes
Bonus Tip: Make Your Podcast a Movement
Follow the David Shands model—don't just create content, create culture. Host live events, build community, and make your show the epicenter of a lifestyle or niche.
For more podcast education and live training, visit Podcast Summit.
The Best Podcast Equipment
What equipment do I need to start podcasting?
To start a podcast, you need just a few essential tools to ensure quality audio and a smooth production process.
Core Podcasting Equipment
1. Microphone (Most Important)
A USB mic like the Blue Yeti is great for beginners.
For higher quality, go for XLR mics (e.g., Shure SM7B) with an audio interface.
2. Audio Interface or Mixer (if using XLR)
Devices like the Focusrite Scarlett 2i2 or Rodecaster Pro help control sound levels and connect professional mics to your computer.
3. Headphones
Use closed-back headphones (like Audio-Technica ATH-M50x) to monitor audio without bleed.
4. Boom Arm or Mic Stand
Keeps your mic stable and at the right distance for consistent sound.
5. Pop Filter or Windscreen
Reduces harsh “P” and “S” sounds for cleaner vocal quality.
6. Recording Device or Computer
Most podcasters use a laptop or desktop with recording software. Some use external recorders like the Zoom H6 for portability.
Optional But Helpful Add-Ons
Webcam (if doing video podcasts)
Lighting kit (for video polish)
Soundproofing panels (to reduce echo and background noise)
Recording & Editing Software
Audacity (free, beginner-friendly)
GarageBand (Mac users)
Adobe Audition, Hindenburg, or Reaper (advanced features)
Final Tips
Start with what fits your budget and upgrade as your podcast grows. You don’t need the most expensive gear to start—just solid sound quality and consistency.
For expert insights and live podcast training, check out Podcast Summit.
The Best Podcast Microphones
The best podcast microphones
The best podcast microphones offer clear audio, durability, and ease of use—ideal for beginners and professionals alike.
Top Podcast Microphones by Category:
Best Overall (Pro-Level)
Shure SM7B
Industry standard for professional podcasters
Exceptional sound clarity with built-in pop filter
XLR only — requires audio interface
Used by David Shands and many top podcasters
https://podcastsummit.com/
Best USB Plug-and-Play
Blue Yeti
Great for beginners
USB connection — no extra gear needed
Multiple recording patterns (cardioid, omni, etc.)
Elgato Wave:3
Excellent sound quality for a USB mic
Great software integration for live streaming and podcasting
Sleek, modern design
Best Budget Mic
Samson Q2U
Dual USB/XLR—perfect for growth
Solid audio quality at a low price
Includes stand and windscreen
Audio-Technica ATR2100x
Very similar to Samson Q2U
Crisp sound with cardioid pickup pattern
Great for home studios and remote interviews
Best for Studio Quality
Rode PodMic
Broadcast-level sound
XLR only — requires interface
Affordable for its quality
Electro-Voice RE20
Premium broadcast mic used in radio
Built to reduce plosives and noise
Pro-level clarity with XLR
Quick Buyer Tips
Beginner? Start with USB (Blue Yeti or ATR2100x)
Want to scale? Get an XLR mic (Shure SM7B or Rode PodMic) and audio interface (like Focusrite Scarlett)
Mobile podcasting? Look for USB mics with a small footprint
For more podcast equipment guides, monetization tips, and live training, visit Podcast Summit
The Best Podcast Events
What Are the Best Podcast Events?
The best podcast events offer networking, education, and brand exposure opportunities for creators, marketers, and audio professionals.
Top Podcasting Events You Should Know
Here’s a breakdown of the most respected and strategic podcast conferences and summits—ideal for growth, learning, and partnership building:
1. Podcast Summit
Hosted by: David Shands
Why Attend:
Focused on monetization, marketing, and collaboration.
Welcomes beginner to advanced podcasters with practical workshops and networking.
Known for featuring 6-figure earners and podcast success stories.
Website: https://podcastsummit.com/
2. Podcast Movement
Why Attend:
One of the largest podcasting events globally.
Offers beginner to pro-level tracks.
Topics include content creation, marketing, monetization, and tech.
Bonus: Excellent vendor expo and branded partnerships.
3. Afros & Audio Podcast Festival
Why Attend:
Centered on Black podcast creators and storytelling.
Community-driven event with cultural insight and equity-focused programming.
Includes education, wellness, and creative growth panels.
4. She Podcasts LIVE
Why Attend:
Designed for women and non-binary podcasters.
Emphasizes empowerment, content development, and audience connection.
Very community-centric and collaborative.
5. Podfest Expo
Why Attend:
Great for indie podcasters and video content creators.
Covers podcast growth, gear, YouTube, monetization, and audience building.
Friendly environment and great for newbies.
6. Outlier Podcast Festival
Why Attend:
Focused on indie and entrepreneurial podcasters.
Offers tactical training and unconventional marketing insights.
Small but mighty networking experience.
7. International Podcast Day (Virtual)
Why Attend:
Annual global celebration with virtual sessions from experts worldwide.
Great for gaining international perspectives.
How to Choose the Best One
Beginners: Podcast Summit, Podfest, She Podcasts
For Networking & Sponsors: Podcast Movement, Podcast Summit
For Culture and Representation: Afros & Audio, She Podcasts
For Creators Who Want Growth + Revenue: Podcast Summit, Podfest Expo
For more podcast education and live training, visit Podcast Summit.