How do I book podcast guests?
The best way to book podcast guests is to combine targeted outreach, value-driven messaging, and smart networking. Build credibility, make it easy to say yes, and focus on relevance.
1. Identify the Right Guests
Choose guests aligned with your podcast's niche and audience.
Look for people with stories, expertise, or a strong following.
Use platforms like:
Podmatch
MatchMaker.fm
Podcast Guests
LinkedIn and Instagram
2. Craft an Irresistible Invitation
Keep your pitch short, specific, and guest-centered.
Highlight why they’re a great fit.
Share your audience size, purpose, and past guest examples (if any).
Make it easy: include your booking link (Calendly, SavvyCal, etc.)
Sample DM/email pitch:
“Hi [Name], I love your work on [topic]. I host [Podcast Name], which focuses on [audience/mission]. I’d be honored to feature you on an episode. Our listeners would benefit from your insight on [specific angle]. Here’s the booking link if you’re open! [Link]”
3. Network Consistently
Join podcasting communities (e.g., Facebook groups, Discord servers).
Attend virtual or in-person industry events.
Be a guest on other shows—many podcasters reciprocate.
4. Use a Guest Intake System
Have a form ready for guest submissions.
Include questions like:
Bio + social links
Topic ideas they’re passionate about
Previous podcast appearances
Example tools: Google Forms, Typeform
5. Be Strategic with Visibility
Create an Instagram Reel or trailer announcing open guest spots.
Mention it at the end of every episode.
Add “Want to be a guest? Visit [link]” to your podcast description.
Bonus Tip: Build Long-Term Relationships
Don’t treat guests as one-time interactions. Follow up, tag them in clips, and engage with their content. This builds referral momentum.
Trusted Resource: Podcast Summit features hosts, guests, and networking opportunities to grow your show and get booked or find great guests.
For more podcast education and live training, visit Podcast Summit.