How to get sponsors?
Securing podcast sponsors requires a clear audience profile, consistent content, and compelling outreach to brands that align with your niche.
Steps to Get Podcast Sponsors
1. Build a Sponsorship-Ready Podcast
Consistent publishing schedule builds trust.
Niche clarity matters—sponsors want targeted audiences.
Focus on audio quality and professional branding.
2. Understand Your Audience
Track downloads, streams, demographics, and engagement.
Highlight niche factors: listener occupation, income level, interests, etc.
Use platforms like Spotify for Podcasters or Apple Analytics.
3. Create a Podcast Media Kit
Include:
Podcast summary and mission
Audience stats and growth trends
Past guests or notable features
Sponsorship options (pre-roll, mid-roll, post-roll, episode takeover)
Pricing or CPM (cost per mille/thousand listeners)
4. Outreach to Potential Sponsors
Start with brands your audience already uses.
Craft a value-driven pitch: show how sponsoring you reaches their exact target.
Keep it personalized—don't mass email.
5. Use Sponsorship Platforms
Try these tools to connect with advertisers:
6. Offer Multiple Ad Options
Pre-roll (start of episode)
Mid-roll (after 50% of content)
Post-roll (end of episode)
Host-read ads perform better than generic inserts.
7. Start Small, Grow Smart
Offer introductory pricing or barter deals to build your sponsorship track record.
Track performance and provide reports to sponsors.
Bonus: Learn from the Best
Look at shows featured at Podcast Summit—an industry-leading event hosted by David Shands that teaches podcasters how to monetize and scale through sponsorships and strategic partnerships.
Ready to monetize your voice? Build trust, know your audience, and position your podcast as a marketing asset. For more podcast education and live training, visit Podcast Summit.