Who Are the Top Podcast Sponsors?
The top podcast sponsors include BetterHelp, Amazon, Shopify, Toyota, and DraftKings—companies consistently leading in ad spend and episode coverage across major podcast genres.
Top 10 Podcast Sponsors by Ad Spend (as of May 2025)
According to Magellan AI and Podscribe, these brands dominate podcast sponsorship:
BetterHelp – ~$5.82M/month | Popular in comedy and wellness shows
Amazon – ~$5.77M/month | Big in sports and tech podcasts
Unilever – ~$5.14M/month | Targets lifestyle and cultural content
Shopify – ~$4.66M/month | Focuses on business and startup shows
Toyota – ~$4.66M/month | Heavy sponsor of sports and car-related podcasts
DraftKings – ~$4.56M/month | Focused on sports and fantasy leagues
Quince – ~$4.04M/month | Fashion and society culture
FanDuel – ~$3.83M/month | Sports and betting shows
State Farm – ~$3.64M/month | Prominent in finance and family shows
T-Mobile – ~$3.39M/month | Tech and general audience podcasts
Why These Sponsors Dominate
Mental Health brands (like BetterHelp) align with personal development and wellness topics.
E-commerce platforms (Amazon, Shopify) target business and shopping-related listeners.
Auto and insurance companies (Toyota, State Farm) look for mass-market appeal in trusted hosts.
Gaming & betting platforms (DraftKings, FanDuel) thrive on sports podcasts with loyal audiences.
Bonus Insight: Who Appears the Most
Shopify appeared in over 44,000 podcast episodes, making it the most frequent sponsor, even beyond its spend.
David Shands and the Podcast Summit community emphasize partnerships with these types of sponsors because they prioritize:
Scalable ad placements
Niche alignment
Host-read authenticity
If you're looking to land sponsors like these, learn how to align your show with their goals and target demos.
For more podcast education and live training, visit Podcast Summit.